Their first attempt was car-sharing, which, as far as I can tell, has been a spectacular flop. I'm glad of that. Not that I have anything against Hertz (r). I was just insulted, in the original email that BYU sent, at the implication that FOUR CARS could replace over three thousand bus passes. Guess what? They didn't. Surprise, surprise.
This new attempt, which I first saw advertised on campus yesterday (though apparently it has been noised for at least a few days now), is a direct-from-your-apartment to BYU shuttle service called The Ryde (r). You can find out more about it at their website, studentmovement.com.
I honestly think this idea has a chance at succeeding. But I think it will be rough. Here's "Y":
1. Substituting the "i" in a word for a "y" doesn't ALWAYS make it cool.
|It's corn and corn alone day!|
2. Sure, a Ryde pass is less than a UTA pass. But a Ryde pass takes you this far:
while a UTA pass takes you this far:
I can see a Ryde pass working for people who only go from their apartment to campus and back, but what about the Mall? What about downtown Provo? What about the airport? Carriage Cove? Old Mill? The many, many apartments in Joaquin? The Temple? The Templenacle? Or anywhere else? Nope.
3. If you feel like perusing the schedule, you'll notice that the Ryde shuttles service campus from about 7 a.m. to 6 p.m. I don't know about you, but if I left campus before 6 p.m. as an undergraduate, it was because I was sick. Or dead.
|I don't know why I'm in such a Teen Girl Squad mood tonight.|
Now, I know not everyone was a music major in college, but there are other reasons than practicing piano in a tiny little room in the basement of the Fine Arts building without any significant human contact for people to stay on campus after 5:50 p.m. Like concerts. Or parties. Or whatever. In any of these cases, this service would not be useful to you.
4. There are lots of other costs to operating a bus than gas and driver wages. Like maintenance. If you can afford to buy these buses, they're probably not new. And cleanliness. If your buses are really going to be "better looking than your old ride" and if they really are white, you're going to have to wash them every day, all winter long, so they don't look like slushsicles. And that all costs money. Running a bus company is not easy; believe me, I've been studying it for years.
I could go on, but I presciently sense that I'm losing my audience. You get the idea. If this were a free-ish service, or if it served more of the student population, it would better meet the student need it purposes to address. As it is . . . we'll see. But I still think it would be better to go with UTA.